In digital marketing Search Engine Optimization is a very promising career. If you want to take SEO as a career, then you make sure that you are ready to spend many hours in front of the system. It does not mean only at your office you should spend time, but also at your home. It’s not only for your company you will be spending time but to keep yourself updated.
One thing we need to understand that, people will keep abusing search engines with low-quality content. The search engines keep updating their algorithms to expose them, therefore we have to make sure that we are following good support to get updates about SEO and exploring with these plans on our website.
1. SEO Intern:
In the SEO industry, if people are starting up as a fresher, then usually they have to start as an SEO Intern. Because companies prefer people who can do a bit of research online or have at least a skill in using Excel & Word. But these skills can be acquired within 6-7 days. Although there are no key profits that you need to have to be an SEO intern.
The key responsibility of an SEO intern is to carry content research for executives, making a content submission, submissions of the link and updating Meta tags of a website as per the excel provided Or all the low key SEO related manual work possible in a business.
Fresher can expect monthly compensation of Rs. 4000 to Rs. 6000.
Because the fact is that most of the companies are looking for low-cost labor instead of a person where they can brush into a good source. Hence they will let you learn at your own pace but will make sure that they can take out what they are set into you.
We suggest that rather than applying as a direct SEO intern to a business in India it’s always more beneficial to go for paid training in SEO as a fresher. Not only this will make you a direct approach to Executive Level but will also conserve six months of your career at least.
2. SEO Executive:
This is the first job role that will deliver you to see the World of SEO and also will let you know about the genuine value of ranking on the 1st page of SERP’s for a consumer, extended hours of rank monitoring in office following Google’s latest update.
Key responsibilities of an SEO executive are to improve organic traffic, doing keyword research & identification, identifying link building opportunities, On-page optimization, suggesting content to content team and monitoring daily keyword status & report creation.
SEO executives must have 6 months to 2 years experience and the salary package will be about Rs. 15000 to Rs. 22000 per month.
Salaries can change up to 20% depending upon the city and the level of company you are working with.
Therefore it’s not a wrong move to start your career as an SEO executive particularly when you want to start with a job at an initial time.
3. SEO Specialist:
An SEO specialist is an intermediate level in search engine optimization. Here companies will demand you to take control of a particular project and work with another supporting team for the project’s timely achievement.
SEO Specialists should have at least 2-4 years’ experience and the salary will be about Rs. 25000 to Rs. 40000 per month.
4. SEO Manager
This is the top position in most of the small and mid-level companies and the salary will depend on their individual experience, still, you will be expected to have at least 3 to 4 years of experience in SEO that too in related domains and business. He will be responsible for meeting & engaging clients and make sure that each department under him is meeting their weekly objects.
Key responsibilities of an SEO manager is to understand client requirements for SEO, working and assisting the Head-Search Engines in clients meeting, assigning work to SEO specialists and their teams asl well, coordinating with content, social media & technology teams for clients site along with SEO specialists and reviewing the reports created by SEO specialists and carrying weekly Status meeting with Management.
SEO managers should have at least 4-6 Years of experience and the salary will be about Rs. 45000 to Rs. 80000 per month.
Most of the SEOs plan to start their own business by this time since it could be the best option financially in India and those whos are not ready still quit their jobs proceed next high level.
5. Head-Search Marketing
Key responsibility for this position is to look after Head of all Search Marketing Teams- Organic & Paid Search, he is responsible for handling all the key accounts of a company, managing teams end to end for companies or clients presence on search engine and working closely with the company’s sales & marketing team for identifying online marketing objects.
The person should have at least 6+ years’ experience and the salary will be about Rs. 100000 to Rs. 150000 per month.
Below mentioned are the additional tips which will help you to build career growth as an SEO.
- One must have good Communication Skills- both in writing as well to speak.
- Should know HTML
- Must be patience
- He should be able to research and grasp the skills.
- He should manage people at higher levels
These skills are going to help you to develop along with your career to be a successful Search Engine Optimizer.