Why this course?

Description

Attendees will learn the Advanced Programmatic Media Buying concepts like display and video advertising on Ad Exchange via Display Video 360 and Beeswax tools. This course will outline a variety of topics including account organization & structure, navigation, best practices, optimization, audience strategy, and reporting. We’ll walk through how to design, build and successfully manage display and video campaigns towards various marketing objectives, from research to implementation. Display & Video 360 is a single and Beeswax are the integrated tools that help creative, data, and media teams work together to execute end-to-end campaigns. Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It offers a single tool for planning campaigns, designing and managing creativity, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.

Learn how to plan, build and buy programmatic media, including display, video, native and audio. Develop a toolkit for audience targeting, automation, and analysis for improving performance.

The evolution of the programmatic landscape.

Contextualizing business objectives within the platform architecture.

Preparing for a programmatic campaign and building a media plan.

Considering structural and creative ambition whilst leveraging audiences.

Leveraging reports and interpreting data for insight.

Activating tests to drive ongoing performance improvement.

An introduction into the evolution of the programmatic landscape and how advertisers can reach the right customer at the right time, with the right message.

An introduction into the evolution of the programmatic landscape and how advertisers can reach the right customer at the right time, with the right message.

Display & Video 360 is organized around five integrated modules that work together to simplify the campaign management process: Campaigns, Audiences, Creatives, Inventory, and Insights.

You will also learn many other supporting tools in this course.

***We will show you the real dashboards/tools, live training on the tools, in some cases the PPT's and Videos also. We also have the supporting process documents and interview questions***