Why this course?

Description

Google Analytics is a powerful free tool that allows you to measure the effectiveness of your marketing campaigns so you can make smarter decisions for your business. In this master class, you will learn how to navigate the vast amount of data found in Google Analytics and focus on gaining insights from that data. Once you’ve taken the Google Analytics training course, you’ll be able to answer the question, “are my marketing campaigns working?”

Everyone, from beginner to advanced users, will find practical and actionable ways to get results.

• Understand how to use Google Analytics to make better decisions.
• Learn how to set up and configure your Google Analytics account.
• Explore the data available and learn what the numbers mean
• Set up Google Ads campaigns
• Use advanced techniques for a deeper understanding of user behavior