Are you looking to build your career in Digital Marketing? Then you took the right decision in choosing the digital marketing platform, Since, there are several opportunities available in this platform and everyone requires some knowledge and different skills.
No matter, whether you are from a technical background, business and management or you are very creative at the end, you will be having many digital marketing jobs consistently. Because digital marketing made drastic changes in the Indian market and many organizations hiring the best digital marketing professional who has better skills in digital marketing.
At present, digital marketing has been successfully established a stronghold in the online marketplace. But unfortunately, the talent gap makes job seekers unreachable from good jobs. Now increased in the usage of digital marketing which leads to the arrival of a new pool of digital marketing jobs in India.
This is the major reason for students as well as professionals who are wishing to set up their career in digital marketing. Around 1.5lakhs digital marketing jobs have been created in India in the year 2017 according to Times of India. To grab this opportunity, you should have the required skills and certification. I recommend continuing reading the article to know more about digital marketing career opportunities.
Growth of Digital Marketing jobs in Bangalore
In India, many cities have been still growing and Bangalore is one of the fastest-growing cosmopolitan cities in Asia. It became home to an IT tech park in the country. Bangalore is not only blessed with shopping malls, architecture, but also for many business opportunities.
It is also a hub for job opportunities since the availability of the country’s leading IT exporter. Currently, there are many job opportunities for the job seeker in Bangalore in the field of digital marketing. So, here you will get to know more about the digital marketing jobs available in Bangalore along with the salary package, required skills, and so on.
List of hottest Digital Marketing jobs in Bangalore
SEO Executive (search engine optimizer)
Instead of spending money on the Google Ad words campaigns, most of the companies think to invest in the SEO optimizer who do better search engine optimization. So they will get free traffic from Google. It’s the most important reason where the SEO executive will be having unlimited opportunities. The SEO executive should be aware of the usage of several types of SEO tools in the market.
Responsibilities will be like, keyword research, getting pages indexed, user experience optimization, using webmaster tools and others.
When it comes to salary package, the average salary the SEO executive can expect about Rs. 3.50 lakhs per annum.
Digital Marketing manager
The digital marketing manager role is one of the most sought digital marketing jobs in Bangalore. To become a digital marketing manager, you should have at least 5 to 6 years of experience and along with proper certifications to get hired by the company. Currently, most of the companies are looking for the best digital marketing manager to lead the company, in-house marketing team.
Responsibilities are like leading the complete digital marketing team, reporting to the higher authority of the marketing firm and also responsible for combining various digital marketing components and efficiently making it.
The digital marketing manager’s salary would be Rs. 20 lakhs per annum. Based on the experience, even there will be a hike in the salary up to Rs. 40 lakhs.
Content marketing manager
You should have 3 – 5 years of experience in the digital marketing field is required to start your career as the content marketing manager. You are highly accountable for content marketing and you have to manage many things as content marketing managers like drip marketing campaigns, sales page copywriting, email communications, video marketing, etc.
Responsibilities for a content marketing manager are to initiate drive network traffic, leads, and engagement, which leads to more sales and customer retention, collaborates all the functions to deliver the effective content marketing strategy at the low cost.
The average salary for the content marketing managers is between Rs. 10 to 15 lakh per annum.
Social media marketing expert
The jobs related to social media marketing attract more attention to serval job seekers at present because of increased career opportunities. Even social media creates many hot jobs, social media marketing experts are in high demand in the Indian market, especially in Bangalore.
Responsibilities of social media marketing experts are to develop a relevant content topic to reach the target audience, listening, monitoring, and responding to users in the social way to increase sales and leads. Along with that he will be creating and managing all published content in the social media platform as well.
If you want to start your career in social media marketing, the average salary you can expect is about Rs. 3.20 lakhs per annum.
Apart from these, plenty of other digital marketing jobs are demanding in the marketplace.
Which digital marketing jobs are most in-demand?
We will have a look at the digital marketing jobs, which are high in demand in India. Below is the list fo the jobs from high to low demand in the Indian market based on the recent survey.
Social media marketing (+35%)
Digital marketing manager/executive (+25%)
Mobile marketing (+17%)
Search engine optimization (+15%)
Email marketing (+7%)
Web analytics (+6%)
Affiliate marketing (+5%)
Web design (+5%)
Another important aspect to note in the recent survey when compared to traditional marketing roles is that there is less disparity in salary between the male and female roles.
When compared to traditional marketing roles, there is less disparity in salary between the male and female roles as per the recent survey.