In 2005, was one of the first physicians to be on the internet with blogging. After then, he has used his blogs for education for the field of radiology and he became the most famous blogging Radiologist around the globe. His Radiology site is one of the Web`s most famous radiology and he adds a case to the site every day.
Our second doctor a general surgeon who comes from South Africa who is living on the border between First and Third World medicine. Currently, he is living with the title The Best Doctor on the Internet.
In the year 2013, he popularly calls himself on his blog was featured by Forbes and here is what the author had to say about him.
” He is an artist, not just a surgeon, though I doubt he would hate that term. His posts are filled with misspellings and he doesn’t believe in capital letters.”
The reason behind his popularity worldwide is his uniquely styled blog. The blog is the first thing that comes into your mind when you ask how you got featured on Forbes. He has a simple design being maintained on a hosted platform and he doesn’t even have his domain. it looks like it can be easily grabbed it from him to get some low brilliance to yourself.
For every online brand building, he has used the foundation and lead generation tactics by adding more visibility of the blog to what he is already known and place himself as the best choice for those who need advice.
For his readers, he made easy by adding hundreds of posts rich with medical information in his blog that proves his expertise since they are not just a repository of medical knowledge but also serious and sustained effort to work out what exactly it means to be a doctor and a human being.
What is the secret of high success? How did they managed to reach the word about themselves which have occurred in more business and higher status in medical circles?
The answer to all this question is the smart usage of online marketing tools including personal blog and LinkedIn plus Twitter where the two individually important social networks for medical workers.
For the acquisition of new patients and building medical reputation through the word of mouth is no longer an adequate method which was understood by both of them. Since patients are now online and they are educating themselves on the symptoms before they go for medical assistance.
Today customers at every level possess 60% of the information they are making purchase decisions before they get in touch with their possible supplier as per the research from the American Marketing Association. They both had this in their minds and made a smart decision to work online and brand to place themselves where their patients are.
We are launching Digital Marketing Course for Doctors also which is specially designed and explained to train doctors and also with other medical workers for online practices which will help them quickly to bring more potential patients and build authority in their medical community. This course proposes is to bring the right advantage to our attendees with a set of strategies and tools to achieve their goals mentioned above.