Digital Marketing Industry in India
The ultimate examples of online connectivity were explained with the introduction of Michael Aldrich’s online shopping system. But in the coming years, the Thomson Holidays UK was launched and then came the IndiaMART B2B in the year 1996.
In the year 2007, the structure for marketing in India was changed by the launch of Flipkart and en e-commerce marketing website.
Internet marketing used for popularising the brands and the number of people started picking up mobile phones, online shopping at-home delivery.
And later on, the Digital Marketing industry became very famous in bringing a large amount of online business with its ability to create a world network and develop even the small startup business to the international level.
According to the International Journal of Advanced Research Foundation, India is experiencing a golden period of Digital Marketing growth since 2013 and it continues till 2025 at least.
How Digital Marketing Influences Lives?
The growing market of gadgets like laptops, tablets, smartphones, etc usage has increased and made the market to reach a wider set of audience since, on an average people spends about 5-6 hours a day in suffering social media, email, and browsers.
The online audience is getting influenced very much by Digital Marketing with mediums of content to increase a brand’s impact over them.
The amount of time spent by the people on the internet entitles digital marketers to create impactful plans to influence customer behavior. The perfect plan converts the audience into sales.
As per 2019 data, the digital marketing industry in India is worth $68 billion!
Growth Of Digital Marketing Through the Indian Government
India has seen a striking rise in the Internet population. From 69 million online shoppers in 2016 to more than 100 million in 2017.
Since the launch of Digital India in 2015 as an initiative to improve online foundation and digital empowerment, there has been an increase in the complete market of start-ups, services and more than connect people wider.
Then it increased the active internet users, mobile connections, social media traffic and more.
The emergence of digital marketing agencies and professionals
The number of businesses opting to create a brand image online and reach out to the customer worldwide. Internet technicalities are also increasing. That’s how digital marketing has become a genre of business.
Websites, blog-marketing campaigns, blogs, SEO strategies, etc have penetrated deep into the measure of the technicality that influences one’s presence on the internet.
As a result, it takes some experts to create a social standing for a brand. Over the years, digital marketing agencies and professionals with deep keenness in the field have emerged to cater to the needs.
The role of experts in digital marketing
Digital marketing is a big umbrella under which the technical, as well as non-technical skills to create a wave of popularity over the internet, is covered. The industry has created a variety of 28 job roles for individuals to seek employment and display their talents. There is a huge scope of career in digital marketing.
Digital marketing is a big umbrella under which the technical and non-technical skills to create a wave of demand over the internet, is covered. A variety of 28 job roles for individuals has created to seek employment to showcase their talents.
As per the portals, there will be 65-70 lacks digital jobs predicted by 2025. At present, on Naukri, there are around 3,01,065 jobs listed, on Monster around 69,120, on Shine around 2,56,236 and on Timesjobs around 2,72,325 job options.
Web designing, web development, brand consultants, content writers, graphic designer, social media consultants experts to come together and work towards creating a visual presentation of ideas that is easy to grab from the audience.
As the digital marketing industry grows, the demand for creative experts in the field is also rising and generating more and more employment in India and making India a hub for IT activities.
How Is The Future Of Digital Marketing In India?
Through digital platforms, the return on investment for businesses has exceeded than real-life platforms. Many companies are getting attracted to digital which is permitted to make the most golden time of digital marketing that India is witnessing.
About 75-80% of the population is completely committed to making an online purchase and with e-commerce websites like Amazon, Myntra, Flipkart, etc. Those e-commerce websites are making waves with their impact on the market.
There are about 2/3rd of the population with less access to the internet or smartphones. As the access to the internet increases, India is to witness a revolution in terms of digitalization that will make India as one of the top markets globally with the high numbers of internet users.
Sports, business, social awareness, web stories, social awareness in India are completely dependent on digital platforms for generating profit, sharing information along with the country’s progress. Digital Marketing is becoming a promising business with quick career growth, increasing influences and spread activities.